PRODUCER ORGANISATIONS - WHAT IS THAT?
- Producer Organisations - abbreviated POs - are mergers of farmers for fruit and vegetables that have the following aims:
- to concentrate supply in order to strengthen the position of fruit and vegetable producers in the agri-food chain;
- to plan production, to adapt supply to meet demand, as much for quality as for quantity and to prevent and manage crises;
- to improve the competitiveness of production and marketing on the domestic and world market, by both controlling production costs and focusing more on the market;
- to increase the value of commodities through processing and marketing
- to increase the focus on fruit and vegetables in our diets;
- to encourage production methods which respect the environment and landscape.
- In Austria there are 11 recognized POs for fruit and vegetables. In entire Europe there exist about 1.500 POs for f&v that generate a value of marketed production (VMP) of approximately 14 billions € per annum.